72 Hours vs a Six-Week Agency

A six-week agency and a 72-hour studio can both ship WordPress. The product is not the CMS. The product is the calendar.

This is for a small business that already decided it needs a site. Not a tutorial on how to install WordPress. If you want the long version of our pipeline, it is in How we build custom sites in 72 hours.

What six weeks is for

A traditional shop sells discovery, decks, and account time. That can be the right buy if you have a brand team, legal review, and a launch tied to a fiscal quarter. You are paying people to sit in meetings about the meeting. The site arrives. So does the invoice for calendar padding.

Typical range on that path is $12,000 to $80,000. We published the market bands on what a WordPress website costs.

What 72 hours is for

One kickoff. Async check-ins. A complete preview. One consolidated feedback round. The 48-hour feedback rule exists so notes do not reopen the clock. Core is $499 for up to 10 custom pages. Complete is $2,499. Starter is $199 for a single landing page. Numbers stay on pricing. 50% reserves the slot.

We have already shipped that clock. Meridian Events was 52 hours. VerdantWash was 48. Compass was 44. Those are case studies, not slogans.

What you do not get in 72 hours

• Six workshops to name the company you already named.
• A 40-page strategy PDF that restates your homepage.
• Open-ended revision weeks that turn 72 hours into 72 days.

If you need that layer, hire the agency. We will tell you that on the brief.

How to choose

• Offer is clear, pages are countable, you need it this week: 72 hours. Start on contact.
• Brand is unmade, legal has a queue, launch is next quarter: six weeks somewhere else.

The process page is process. The price is not a mystery quote. If the scope is bigger than Complete, we say so before you pay.