
Why Your Template Site Is Costing You Conversions
Templates aren’t ugly, they’re generic. Here’s the math on what “looking like everyone else” does to your conversion rate, and when a template is actually fine.
Short, useful reads on WordPress, speed, SEO, and what actually makes a small-business site convert. No filler, no "10X your synergy."

Templates aren’t ugly, they’re generic. Here’s the math on what “looking like everyone else” does to your conversion rate, and when a template is actually fine.

The exact baseline we ship on every build: meta, schema, sitemaps, LLMs.txt, and the three settings most new sites get wrong.

The whole pipeline, unedited: brief, kickoff, build blocks, async check-ins, and the 48-hour feedback rule that keeps everything on rails.

We’ve run both on hundreds of builds. One wins on schema, redirects, and bloat. It’s not close, here’s the breakdown.
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